Books on Behavioral Psychology
Here are some books related to behavioral psychology. In other words, why do people act they way they do.
Sway: The Irresistible Pull of Irrational Behavior
buy
This books explains some of the psychological forces that are in play that sometimes cause us to make irrational decisions. Read more about the book »
Predictably Irrational: The Hidden Forces That Shape Our Decisions
buy
MIT professor Dan Ariely studies behavioral economics. He says that there are situations where it is very predictable that people will behave irrationality. Watch video of him explaining how we are fooled by an optical illusion.
The Paradox of Choice: Why More Is Less
buy
Barry Schwartz explains the paradox of why sometimes having more choice actually makes us less likely to be able to make a decision. And when we do, we are less happy about it.
Blind Spots: Why Smart People Do Dumb Things
buy
Clinical psychologist Van Hecke says that we all have psychological blind spots. He devotes each chapter to discussing one blind spot such as "Jumping to Conclusions", "Missing the Big Picture", "Fuzzy Evidence", and more.
